Paul joined Bizzuka in August 2007. In his role as Internet marketing director, Paul is charged with incorporating new media marketing strategies and techniques into the marketing mix. Having been an Internet media consultant for the past four years, he is well-suited to this role. He understands at a granular level how conversational media tools can be used for marketing purposes and has worked with a number of clients assisting them in deploying online marketing strategies.

 

Prior to joining Bizzuka Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry by encouraging Realtors to adopt blogging as a marketing strategy. Along with former business partner Richard Nacht, he is the co-author of Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical.

Paul has served as Technical Editor on a number of For Dummies series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies, published by Wiley.

 

Paul has been quoted in leading mainstream media publications including the San Francisco Chronicle, Best's Review, and the Philadelphia Inquirer, as well as a number of leading trade magazines. His dedication to and belief in this medium has made him a widely recognized thought-leader and respected industry expert in the field of business blogging.