2/5/2009 10:17:17 AM
Marketers are known for talking, not as much for listening. Thatis not to suggest we have not used tools like focus groups, usersurveys or other research instruments in the past. It's just that, inthe era of the participatory Web, listening is not an option, it is amandate.
1/21/2009 2:25:19 PM
During uncertain times everyone looks for the most affordable ways to drive new traffic to their site. One of the ways most often overlooked by small businesses are free listings from Local Business Centers provided by Google, Yahoo! and MSN Live.
1/5/2009 10:27:59 AM
Seven Predictions for 2009,an article written by eMarketer CEO Geoff Ramsey, is a must-readbecause it contains some salient, if not dire, predictions for onlinemarketing in 2009.
12/29/2008 7:06:06 AM
There was a time when I predicted that email would go the way of thealbatross in terms of its usefulness as a marketing tool. After all,with the increasing prevalence of spam, spam filters that often catchvalid emails and send them to the junk folder if not blocking the emailaltogether, and crowded inboxes, how could it continue to be effectiveas a marketing tool? Or, so I thought.
11/24/2008 5:28:03 PM
If you're not using Web Analytics on your Web site, you're missing valuable “free” marketing and advertising insight.
11/24/2008 7:21:45 AM
For years, I've advocated the use of blogs as a business communication and marketing tool. In this post I want to outline the top ten reasons why it's a good great idea.
11/23/2008 3:36:30 PM
From a technical standpoint, a blog is really just an easy-to-use web-based content management system. It is software that allows people with little or no technical background to update and maintain content.
But, that's not the half of it. A blog is that and so much more.
11/14/2008 8:32:32 AM
Something John Munsell, CEO of Bizzuka, the company that sponsors User Friendly Thinking and that I serve as marketing director, said recently sparked my thinking."What you're doing (in terms of marketing) will not just help uscreate greater awareness among prospects, but among those consideringcoming to work for us," he said.
11/12/2008 9:12:38 PM
Content may still be king, but that's really only half of the equation. In fact, it has always been only half of the equation. I would argue that the second half is perhaps even more critical. So if Content is indeed king, who is its queen?
11/12/2008 1:38:20 PM
The title of this post is a statement of two things: 1) My marketing mantra and 2) fact.
It's true, with the advent of what's commonly become known as the Web 2.0 and social media, user-generated content, citizen journalism, the factis people are talking and as marketing professionals, owners of small businesses or C-level execs, we better be listening to what's being said about us, our company, product, services, industry and competition. Not only that, we better have a stake in the conversation.
